CHARLOTTE, NORTH CAROLINA—If you are tasked with the marketing responsibilities at your dental practice, I invite you to take part in an upcoming webinar hosted by the McGill & Hill Group.
The webinar is called “Take Ownership of Your Online Presence” and will be held live at 8 p.m. EDT May 16. Topics I will cover include information we’ve gathered through the years at our dental Web design firm about Google Places, local search and online reputation management.
It is aimed at dentists, dental specialists, and anyone else who plays a role in marketing dental practices.
This webinar is excellent for those who are just getting started in online marketing efforts and want to learn how to effectively use Google Places from a dental SEO expert.
Dental practices these days require a more extensive Web presence than just having a website. Local search is more powerful than ever, as Google strives to provide users only the most useful search results.
The following information will be covered during the Webinar:
- Google Places– A description of what it is, how a practice can claim and edit its business listing, why it’s helpful to provide as much information as possible to Google, and what to do when something goes wrong with your Places listing.
- Local Search– Why it’s a good idea to claim local listings, as well as how to accomplish that. Common pitfalls to steer clear of and a discussion on whether users should pay for listings also will be covered.
- Online Reputation– How you can monitor your practice’s online reputation, how to address unfavorable reviews from patients, and how to prompt patients who are happy with your services to leave favorable reviews.
The McGill & Hill Group hosts informative webinars similar to this periodically to help dentists and their practices in a variety of areas. The topics include marketing and promotional advice, as well as bookkeeping and office management information.
The cost of this webinar is $49. For more information or to register, visit: http://mcgillhillop.eventbrite.com/.