Internet Marketing for Dental Practices

At Prodentite, we offer internet marketing campaigns that can be tailored to suit your dental practice needs.  We begin with the Search Engine Site Audit that gives us a detailed analysis of where your website currently stands compared to other relevant websites in your area.  From there, we provide you the information you need to determine which campaign is best for you and your practice.

Common Questions and Issues From Dentists

I have been advertising in the Yellow Pages for years! What can you do that the Yellow Pages can't do?   Yellow Pages are dead

Dental Marketing

The Yellow Pages used to be the only means for consumers to search for dentists. In today's digital environment, the internet is the No 1 resource for information. Instead of advertising in the Yellow Pages, we advise our clients to use more effective means- Internet Marketing. A marketing campaign can include any of the following:

  1. Search Engine Optimization (SEO)
    1. Just having a website is not enough to get the word out about your practice. Almost every dental practice around you has a website. What will differentiate your dental practice from the rest? What dental services do you want to promote? We can optimize for services such as Invisalign™, Zoom™, dental implants, etc.
  2. Social Media Campaign
    1. Put your practice on Facebook, YouTube, and other popular social media outlets! This is a great way to promote your business. We can also develop paid advertising promotions on these sites.
  3. Blog Development
    1. An excellent means to drive traffic to your dental practice website is to incorporate a blog to your website. Search engines like these- if they are up to date and relevant. We can set it up, you can blog away!
  4. Content Management
    1. Adding content to your website does not require html knowledge. We can set up CMS for you and your staff to use.
  5. Paid Inclusion
    1. One option is getting your website listed in dental directories as well as local.
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Email Marketing For Dental Practices

  1. Gain Valuable Patient Feedback
    1. Find out how you’re doing from the most important source – your patients!
  2. Better ROI Than Direct Mail
    1. Compared to traditional direct mail, email campaigns are much more flexible and far less expensive.
  3. Reconnect With Inactive Patients
    1. Use email to reach out to patients you haven’t seen in a while. Reminder emails are less expensive and labor intensive than traditional reminder cards.
  4. Cross Promote To Current Patients
    1. Grow organically by marketing optional procedures to your current patients.
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SEO Copywriting

  1. Content Is King!
    1. Professionally written SEO copy engages your visitors to follow the website’s call to action AND implements keyword optimization for search engines.
  2. Copywriting
    1. You, the dentist, are busy with patients during the day and do not always have the time and energy to write about your dental practice and services. We can create the copy for you by collecting info from you. This is relatively an easy process. It's not like pulling teeth.

Enough with the technical jargon, how can Internet Marketing help my dental practice, i.e. get more patients in my chair???   Yellow Pages are dead

Dental Marketing

By implementing these tools mentioned above, Internet Marketing can help increase exposure to your dental practice. It also tells patients you embrace technology and are up to date. Proper Internet Marketing and a dental practice with today's technology go hand in hand.

At Prodentite, we create your marketing campaign around your specific needs. Call us today at 704.458.4503 or click here to schedule a free Internet Marketing analysis.

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