Video Testimonials

Use of positive patient testimonials in your marketing efforts is one of the most overlooked and underused tools around.  What a satisfied patient says about you and your practice will carry a thousand times more weight with prospective patients than anything you could ever say about yourself.  In fact, patient video testimonials have been estimated to improve credibility by 500%. 

Five factors dramatically boost the importance of adding video testimonials as an integral part of your dental website.  First, the internet has officially eclipsed television in the amount of hours the average American spends on it per day.  While Americans spend 2.5 hours per day watching television, they actually spend 3.6 hours per day on the Internet.  Moreover, more and more patients will be utilizing iPhone, Blackberry, and other mobile platforms to make purchasing decisions and the videos on doctors websites can help make a difference.

More importantly, video communicates the benefits of your product or service quickly and effectively.  In addition, studies have shown the retention rate is much higher, with the average patient retaining only 10% of what they read, but 50% of what they see and hear. 

Five Components of Successful Video Testimonials For Dental Marketing

  1. They contain meaningful specifics
  2. They define actual outcomes
  3. They answer a prospect’s objection(s)
  4. They reinforce the benefits of treatment and emotions
  5. They include full names and details

How do you get a testimonial from a patient, parent, or referring doctor? It’s simple; just ask!  Asking your best patients, their parents, or referring doctors if they would tell you in their own words why they’ve continued doing business with your practice is especially important.  Plan to do so after a patient compliments you or your staff, and/or tells you what a great job you've done upon completion of treatment or a major procedure.