The Dentite's Corner | Just another WordPress weblog

Let your patients be your raving fans with online reviews

Prodentite is excited to announce a new service for dentists to add to their marketing arsenal: online reviews. Often we forget- or are afraid- to ask our best customers to give a review. Sites like yelp and citysearch require reviewers to go through the sign up process just to leave a review. While this seems pretty simple, it can be a daunting task to get patients to take the time and join.

Well things just got easier- dentists can now offer their patients two simple options for writing a review:
1. A link on their website in which the patient clicks and allows them to post a review.
2. A post appointment email is sent to the patient thanking them for their business and linking to a review page for the dentist.

To see this in action, check out the website of Denver NC dentist Dr Bert Wilmer.

For more information, contact Chris Ratchford at 980.355.0709 or chris@prodentite.com.

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Introducing Spartanburg Family Dentistry

We’re excited to announce that we’ve launched Spartanburg Family Dentistry’s new website. Dr S Pickens Anderson is family dentist located in Spartanburg SC and has been practicing dentistry for over 25 years.

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Presentation from the Cabarrus County Dental Society

I had the opportunity to speak at the month’s Cabarrus County Dental Society dinner at Gianni’s in Concord last week. The topic discussed was Internet Marketing For Today’s Dental Practice. I uploaded the presentation to YouTube and is available to anyone who is interested.


Part 2 and 3 will be added later.

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Hippo Internet Marketing & Training

Last week I had the opportunity to attend two days of SEO training by Hippo Internet Marketing’s Corey Creed.  While there are thousands of resources online, you can’t beat the value of face time with a pro like Corey.     I stumbled across Hippo’s website while searching for SEO resources on Google and found their link.  Assuming it was delivered online via webinar, I reluctantly clicked the link and was happy to see it was a classroom environment.  They are located just up 77 in downtown Davidson NC.

The class was small, about 7 people, so each student had ample time with Corey to discuss their objectives and how SEO can help accomplish each one.  Experience-wise, the class had beginners with little HTML knowledge to longtime professionals.  I was impressed that Corey could explain SEO to people who had little or no experience, but he got through to them.

If you are a dentist who’s a “DIY type”, I highly recommend attending Hippo’s SEO classes.  There are no hidden fees or memberships involved, nor does he recommend online tools that are not free.   The upcoming schedule is on their website.  Also available are classes in social media, blogging, and Google AdWords.

Chris

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Dentists vs Yelp!

Another reason why you should monitor your online reputation?  How about what your patients are saying about you on sites like yelp.com.  So far, two dentists have sued yelp for posting negative reviews on their website.  But sites like yelp are protected by the U.S. Communications Decency Act of 1996, which alleviates responsibility of the website owner from reviews by third parties.

Whats the best way to fight negative reviews? You can threaten with lawsuits or have your patients become “raving fans”.  Engage your patients to post reviews of their experiences with you and your staff.  Sending them a post appointment email with a link to a survey is a great idea.  You can even have a computer in your office and they can post their review while they wait to check out.

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Google Local Business Center

Regardless if you have a website or not, you can claim your dental practice on Google by going to their Local Business Center.  There are a few things you can do that take less than 10 minutes.

  1. Claim your listing
  2. Make sure you are near your phone so you can verify with the 4 digit code you get
  3. Verify your map location is correct
  4. Review any reviews
  5. Bookmark the page and be sure to keep an eye on it.

Anyone these days can become a critic.  Check out my review of the Charlotte Mecklenburg Police Department:
Here is a screen shot just in case it no longer appears:

12-17-2009 1-54-15 PM

So be sure to keep an eye on your local listing- it could save you a headache, and maybe some patients in the long run.

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OT: How could they cancel the best radio man out there today? Damn you FSR! RIP The Steve Czaban Show

File this one under “Horrible and Ironic Ways (For Your Radio Show) To Die.”

My contract with Fox Sports Radio has not been renewed. The last day of the “Steve Czaban Show” is scheduled for December 23rd.

Steven A. Smith will be my permanent replacement.

Now, you can chew on that one for a bit.

Okay, you still with me? Good. Here’s all I’m going to say.

This was not my choice, or desire. My agent wanted me to spin it in one of those “we decided to mutually part ways” for anybody who wanted to know. But I’m not good at lying. And besides, you deserve the truth.

The letter from the network read (in part) as follows. “As you know, our decision not to renew Steve’s contract was not made in haste. He has performed for us on air brilliantly, and has been a tremendous asset to our network for many years. It was only after much contemplation that we made the tough decision to move in a different direction.”

I’ll take that as an “Honorable Discharge.”

I held down the morning shift for FSR since 2004, and did a night time show for 2 more years prior to that. In sum, 7 years is a pretty good run. I’m thankful for every minute of it.

The “un-official” reason why the show was cancelled – or at least what was relayed to us – was that “affiliates” were saying that we sounded “too much like Mike and Mike.”

Yep. That’s what FSR told us.

Ohhhhhkaaayyyy then.

I might argue that our show was actually the ANTI-Mike and Mike, but what good is arguing with that logic anyway?

Steven A. Smith will not sound like Mike and Mike.

To further understand what happened, you need to know that a whole new programming regime came into power at Fox Sports Radio about a year ago. The new guy (and his name is not important) didn’t hire me, so perhaps I never was his cup of tea.

This happens in radio. What can you do?

Furthermore, they believe that Steven A. can get the network cleared in New York City and Philly. I hope they do. Good luck.

All I know is this.

When we began in morning drive, there were 106 affiliates that carried the show full time. Currently, there are 186. We obviously were doing something, somebody out there, liked.

But enough of me. Let’s talk about you, my faithful listeners. My army of trained robot killers.

Thank you.

Thank you from the deepest, no-bullshit, part of my heart.

Thank you a million times over for being a part of my life for these five years. Thank you for allowing me into your cars every morning. Thank you for emailing me with notes of support, long winded arguments, cheap shots, funny jokes about Mark Mangino’s coat size, serious suggestions on show ideas, and on and on and on.

Thank you for so many hilarious, creative text messages. Thank you for all the great “Lock It Ups”, dumb questions, mancrushes and the like.

Thanks for understanding that my intermittent blowhardery was – in reality – balanced by a truly “regular guy” who actually didn’t take himself that seriously. Our show took SPORTS seriously. Ourselves, not so much.

Thanks even more to my two remaining running mates, Scott Linn and producer Steve Solomon. These guys are warriors. I will have them on any show of mine from now until the end of time. They are both smart, workaholic, funny-as-shit, dedicated radio professionals.

They are also two of the best people I know. I am honored and humbled to be able to call them friends.

What is next for us? Well, for starters, sleep! Haha! No more waking up at 4:30 a.m. to start “making the donuts” for us! My dream of once again staying up late enough to see the finish of a Monday Night Football game is about to be a reality.

As you know, we also work for ESPN980 locally in Washington D.C. Those gigs are safe, and quite rewarding in their own right. We’re gonna be fine, and we’re not going anywhere.

In fact, you can listen to the Sports Reporters on ESPN980 every day at 4 p.m. Eastern at ESPN980.com. Granted, you’ll have to listen to a whole boatload of bitching about the Redskins, but at least it’s something.

Also, here at Czabe.com we’ll still be cranking out 5 “Czabecasts” a week with all the fellas and bonus Al Galdi! So do make sure to swing in to the shop once a day for your dose.

I certainly hope there’s another chance for me (and us) at the network level. But I assume nothing, and the industry doesn’t owe me a thing. That said, I believe I can play at this level. And with my P90x program winding down, I’m feelin’ friskier than ever.

As soon as anything happens, you’ll hear about it right here. Or even better yet, you can now join my “Official” Facebook page. Yeah, I know. I swore I’d never stoop to this level, but my web guru Kirk Strong is the guy who basically “handles” it, and I will just have to drop by and chime in from time to time.
We’ve got two weeks left together, people. Let’s make ‘em good, and lets laugh like hell.

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What Are the Yellow Pages Good For?

Just within a few months of Prodentite’s infancy, I’ve pondered the question daily, “What are phone books good for?”  Yes, my mind is a raging torrent, flooded with rivulets of thought cascading into a waterfall of questions like this.  It amazes me people still use the phone book for information.  Obviously, it’s a generational thing… but exactly at what age separates those who Google and those who phone book it?

With an overabundance of information at our fingertips (no pun intended, Yellow Pages), what are phone books good for?  So here I am, blogging away, trying to come up with some ideas.

  1. Pen Organizer
    According to Chica and Jo, you can recycle a phone book into pen organizer.
    From this….
    dental_marketing

    To this…
    dental_internet_marketing

  2. Phone Book Stairs
    For the little people in our life who can’t reach things, creating phone book stairs is an inexpensive alternative for hiring a contractor to build you a stairway.
    dental_internet_marketing2
  3. Flower Press
    According to Thrifty Mommy, you can use a phone book to press flower and leaves for framing or art projects.
  4. Trivet
    Thrifty Mommy is racking up the points with this one- Use a phone book for a trivet.  For those who don’t know what a trivet is (I didn’t until we registered for 4 of them for our wedding), it’s something you put on the table for hot dishes.  If only I knew about this tip from TM, we could have registered for 52” Samsung LCD HDTV.

This is a lot to take in for now.  I know I must have missed some obvious ideas so please feel free to list yours.

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Q: The Fastest Growing Demo on Facebook? A: Women 55 and up

Women 55 and up- joining Facebook

I am woman, watch me facebook.

Think your older patients don’t use Facebook? Think again.  According to Inside Facebook, women over 55 are flocking to Facebook.  While the fastest growing age group by total users is still 26-34, the number of women over 55 on Facebook grew by an astounding 175.3% since the end of September 2008.

Women 55 and up

Women 55 and up

What are you doing to reach this audience?  Social Media Campaigns are an effective means of targeting this demographic.. and you can adjust your strategy immediately.  Still think your Yellow Pages ad is a good ROI?  Social Media Campaigns cost a fraction of tradition methods like the old phone book.  If you want to find out about how we can implement social media in your marketing program, give us a call at 704.458.4503 or contact us on our website.

-Chris Ratchford

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Our new blog

A few months ago I created a blog called The Dentite’s Corner and vowed to blog away every few days.  Days became weeks, weeks became months, months became… Well, actually it was 8 weeks.  I posted one story and never followed up.  I decided to change formats and lost all the work I did.  Unfortunately, I failed to back up my content and it was erased for good.  This time, I hope to dedicate more time to the blog itself.  We’ll see.

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