Dentists vs Yelp!

Another reason why you should monitor your online reputation?  How about what your patients are saying about you on sites like yelp.com.  So far, two dentists have sued yelp for posting negative reviews on their website.  But sites like yelp are protected by the U.S. Communications Decency Act of 1996, which alleviates responsibility of the website owner from reviews by third parties.

Whats the best way to fight negative reviews? You can threaten with lawsuits or have your patients become “raving fans”.  Engage your patients to post reviews of their experiences with you and your staff.  Sending them a post appointment email with a link to a survey is a great idea.  You can even have a computer in your office and they can post their review while they wait to check out.