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Professional Photography
We’ll design you an awesome-looking dental website, but if you really want to stand out from the competition you’ll need to hire a professional photographer. Don’t worry, you don’t have to do this yourself. We’ll find a photographer for you and setup a meeting.
What to include
Professional photography: I often deal with doctors who don't understand the value of original photography. People searching for a new dentist often want to see photos of the office, staff and before/after pictures of procedures – provided those aren’t too graphic.
Photos that you should have captured by a professional photographer include:
Headshots
You need to have an updated headshot of you and your associates. Depending on the size of your practice, you may want to also include staff headshots. It’s important to consider your team.
o you have a cohesive group with little turnover or do you routinely hire new staff? If it’s the latter, you may want to consider not including staff headshots.
Office Pictures
When visitors come to your website, they want to see what your office looks like. Think of people who are looking to purchase a new home. They want to see what the inside looks like. The same goes for prospective patients.
It’s also important that these picture be taken by a professional since we’ll use them for your SEO and local business listings.
Before/After Pictures
Patient before/after pictures provide potential patients a visual on how you can help meet their dental needs. But keep in mind that most people are turned off by graphic photos.
Your website shouldn’t include pictures that have blood, open or prepped teeth, or retractors.
Candid Shots
It’s a good idea to have the photographer to get some shots of the “office in action”. These shots include:
- Patients checking out at the front desk
- Doctors consulting with patient
Don’t include pictures of dental instruments or anything that looks sharp. I know you’re proud of your new laser, but close up shots of a frenectomy with a laser is not a good idea.